I suddenly remember a phrase.

This phrase was uttered by a friend of mine as we were discussing a non-profit program I felt very strongly about. I got caught up in how important I felt the project was; we could change people's lives. We could do our civic duty.

How grand to be able to actually leave this world a better place than when we arrive!

Knowing he had valuable skills, I turned to him and said, "You know, a program like this could really make a difference. It could really use a marketing perspective. Any advice?"

He stared off into the distance, "I really don't need any more advertising experience on my resume."

Is it strange that I've never forgotten this?